AdWords Gmail Sponsored Promotions no longer exist. See what replaced them in Google Ads, the dates, and how Gmail ads perform in my store accounts.
ive@predovan:~$whoami
IvePredovan

Google Ads for online stores.
I fix ROAS and grow revenue for e-commerce brands. First I find the spend that isn't earning, then I fix the tracking and product feed underneath it, then I scale what makes money.
What I do
SYNOPSIS
ive [--search] [--shopping] [--demand-gen] [--feed] [--tracking] [--scale] your-store
I work on Google Ads for online stores, and nothing else. That focus goes deep: how Search, Shopping and Performance Max behave for e-commerce, how your product feed decides where you show up, and how margins and seasonality change what a "good" ROAS is.
Every change I make is judged by one question: does it bring in more revenue than it costs? You'll always know what I changed, why, and what it did to your numbers.
--searchSearch campaigns- Built around searches with buying intent. Queries that spend without selling get cut every week, not every quarter.
--shoppingShopping & Performance Max- Split by margin and performance, so your best sellers get the budget and PMax stops taking credit for sales your brand would get anyway.
--feedProduct feed- Titles people actually search for, correct GTINs, no silent disapprovals. The feed decides which searches your products appear in.
--demand-genGmail, YouTube & Discover- Demand Gen campaigns with each channel in its own ad group, so Gmail, YouTube and Discover are each judged on their own results. How to set up ads on Gmail →
--trackingConversion tracking- Purchases counted once, with real values, and enhanced conversions set up. If the numbers are wrong, bidding optimises for the wrong thing.
--scaleScaling- Once the account is profitable, budget grows step by step as long as ROAS holds above your break-even.
How we'd work together
- [1/3]audit
I go through your account, feed and tracking and send you a fix list ranked by revenue impact.
- [2/3]fix
Wasted spend goes first, then tracking and structure. You get a short report on every change and why.
- [3/3]scale
When returns are steady, budget moves to what earns. Reporting is in revenue and ROAS, never just clicks.
Client results
All case studies →From the blog
All posts →- 5 minAdWords Gmail Sponsored Promotions: What Replaced Them in Google Ads
- 5 minAI Max for Online Stores: What It Does and Why I Keep It Off
AI Max for online stores: what it changes in Search and Shopping, what Google claims, and why it hurt all 6 store accounts I ran it in.
- 4 minBrand Search Campaigns: When to Bid on Your Own Brand Name
Brand search campaigns for online stores: what the research says, what brand search costs, where the real lift is, and when to pause bare brand keywords.
Questions
What does it cost?
It depends on the size of your account and how much needs fixing. After the free audit you'll get a clear proposal, so you know the price before you commit to anything.
What's included in the free audit?
I go through your Google Ads account, conversion tracking and product feed, then send you a list of fixes ranked by how much revenue they're likely to affect. There's no obligation: the list is yours to keep, whether we work together or not.
Is there a minimum ad budget?
Yes, €1,000 a month on Google Ads. Below that there usually isn't enough data for Google's bidding to learn from, and the fee would eat too much of the return.
How long do I have to commit?
Three months minimum, then month to month. Some fixes, like cutting wasted spend, show up quickly. Changes to bidding and campaign structure need a few weeks of data before they settle, so three months is the shortest fair test.
Who owns the Google Ads account?
You do. The account stays in your name and I get manager access. If we stop working together, everything stays with you: campaigns, data and history.
How will I know it's working?
You get two reports, both in revenue and ROAS rather than clicks and impressions. A short weekly report shows how the account is doing at a glance. A detailed monthly report covers what I changed, why, and what it did to your numbers.
Which store platforms do you work with?
Shopify, WooCommerce and most other platforms. What matters is that purchases can be tracked accurately and that the store can produce a product feed, and I'll help set up both if they're missing.
Can you take over an account another agency is running?
Yes. The existing campaigns and their history stay in place, so nothing is lost in the handover. I start with the audit, then change things step by step rather than rebuilding everything at once.
How quickly will I hear back?
Within one working day of your message.
Where are you based?
In Croatia, on Central European Time, working with stores across Europe and beyond, in English or Croatian. If you're in the US, my working day overlaps with East Coast mornings, so we can talk live without anyone staying up late.
Is your ROAS below break-even?
Send me your store and a rough monthly ad spend. The first audit is free, and I'll tell you honestly whether I can help.
Tell me about your store