PMax often takes credit for customers who were going to buy from you anyway. Here is how to check.
Blog
Notes on Google Ads for online stores: what wastes money, what makes it, and how to tell the difference.
- 1 minWhy Performance Max looks great in your reports and your bank account disagrees
- 1 minBreak-even ROAS: the number to know before you judge a campaign
A ROAS of 3 can be great for one store and a slow leak for another. It all depends on your margin.